Africa’s Auto Industry Accelerates in 2025: What It Means for Dealers and Importers
The African automotive sector is experiencing one of its most exciting phases in recent years. From record-breaking vehicle sales in South Africa to new hybrid launches and manufacturing expansions in Morocco, the continent is moving full throttle toward modernization.
At JES Motors, we track these developments closely to help our partners, clients, and automotive enthusiasts stay informed and ready for new opportunities.
1. South Africa’s Vehicle Sales Hit a 10-Year High
South Africa, the largest automotive market in the region, reported its strongest monthly performance in a decade this September, with more than 54,700 new vehicles sold — a 24% increase compared to 2024.
Total annual sales are now on track to surpass pre-pandemic levels, signaling renewed consumer confidence and a healthier market environment.
JES Motors Insight:
This steady rise means growing demand for imported vehicles and spare parts. Dealers who can ensure reliable supply chains and competitive pricing will have a clear edge.
2. Morocco Expands Its Manufacturing Power
Africa’s automotive production hub, Morocco, is further strengthening its position. Global automaker Stellantis has announced a major expansion of its Kenitra plant, increasing annual capacity to 535,000 vehicles.
In 2024, Morocco produced over 559,000 vehicles, while South Africa produced nearly 600,000 — together driving the continent’s automotive output.
JES Motors Insight:
As manufacturing grows closer to home, African importers and dealers could soon benefit from shorter lead times, reduced import costs, and stronger regional availability.
3. The Rise of Electric and Hybrid Mobility
Africa’s transition to electric mobility has officially begun. Chinese automaker Chery Automobile recently launched its first hybrid SUVs — the Omoda C9 and Jaecoo J7 — in South Africa, marking a new era of sustainable transport.
Meanwhile, Spiro, a leading e-mobility company, has raised $100 million to expand the production of electric motorbikes across several African countries.
JES Motors Insight:
The future is electric — and this shift will create new opportunities for dealerships, workshops, and suppliers. From EV charging infrastructure to specialized maintenance services, early adopters will benefit the most.
4. Africa’s Vehicle Market Outlook: The Road to 2050
Experts predict Africa’s total number of vehicles on the road will more than double to 118 million by 2050 — a staggering 214% increase. This growth will be fueled by rapid urbanization, population expansion, and rising middle-class incomes.
JES Motors Insight:
The long-term potential for vehicle importers, dealers, and service providers is massive. Building strong networks and digital presence now will position brands for dominance in the years ahead.
5. How JES Motors Is Driving the Future
As a trusted automotive dealer and exporter headquartered in the UAE, JES Motors is proud to serve customers across Africa, the Middle East, and Asia — including markets like Angola, Ghana, Nigeria, Ethiopia, and the Democratic Republic of Congo.
Our team ensures:
1. Reliable vehicle imports from leading global brands
2. Genuine spare parts and accessories
3. End-to-end logistics and customer support
With the African automotive industry entering a growth phase, JES Motors continues to connect regions, empower dealers, and bring quality vehicles to every market we serve.
Final Thoughts
Africa’s automotive future is brighter than ever. From booming sales in South Africa to cutting-edge EV developments and manufacturing expansions, the continent is becoming a major global player.
At JES Motors, we’re proud to be part of this journey — driving quality, trust, and innovation across Africa’s roads.